About us

Winxtsa Kids was founded by a mother of two, with the goal of simplifying the bath time routine and creating a more enjoyable experience for both children and parents.

Identifying a gap in the market for safe and hassle-free kids hair and body products, that are not only effective, but also fun, this mumma decided to create her own.

Hi! I'm Amy and I have two gorgeous kiddos who are just my whole world. They are fun, clever and cheeky, but when it comes to bath time, can be a whole lot more difficult!

The after-shower brushing of my daughter's hair was a nightmare - tears were had by not just my daughter, but everyone involved! There had to be a better way.

So, when COVID hit, call it a mid-life crisis or a change in career direction, I decided to create a hair care range just for kids. In doing so, it had to fulfill several objectives;

  • sounds obvious, but it had to work - no more knots and tears,
  • only contain safe and gentle ingredients,
  • capture the fun and cheekiness of all our wonderful kids.